Untitled - treasury proposal #4

Untitled - treasury proposal #3

Untitled - treasury proposal #2

Untitled - treasury proposal #1

# Background 

Overview of Binance Web3 Wallet

[Binance Web3 Wallet](https://www.binance.com/en/web3wallet)  is a non-custodial wallet powered by MPC technology. Designed to lower barriers of entry – improving ease of use, while not compromising on security, Binance Web3 Wallet aims to serve as the easiest way for users to get involved and explore Web3. 

# Campaign Engagement

The Binance We3 Walle was set to launch on 8th November, accompanied by a two-phase campaign with Acala in the near future.

# Acquisition Campaign

All new users who create a Binance Web3 Wallet conduct one swap and do some actions in Acala EVM during the campaign period will be qualified to receive a special token airdrop.

# Why

Acala as a campaign sponsor, the users can be guided to interact with Acala EVM via Binance Web3 Wallet. While gaining exposure to Binance's 150m user base via Binance's full media channels plus in-app banner, Acala will raise more awareness and bring in new users to your ecosystem. Rewards can be targeted to users who interact with Acala at this stage, so in the 2nd phase of the campaign, these "old" users from the 1st phase will receive additional surprise rewards. 


# Sponsor Requirement

Propose to be the Binance web3 wallet sponsor of their two-phase campaign. The total budget for the campaign will be 1,657,197 ACA tokens. And with a dedicated in-app section for Acala's campaign only plus a longer exposure period, Acala can bring in vital on-chain activities and lock users more easily within the ecosystem. 

# More details about the two-phase campaign:

- 1st phase starts with 621,449 ACA tokens which will be fully distributed to Web 3 wallet users.
- 2nd phase starts with 1,035,748 ACA tokens which will be fully distributed to users participating in the Acala exclusive campaign.

# Benefits

1) Exposure to a bigger pie of potential users for the Acala Ecosystem: existing campaigns reach users who already have a wallet such as Metamask and interacted with blockchain before. Whereas, Binance has a huge user base of 150m and many of these users are pure traders who do not have a web3 wallet before or never interact DIRECTLY on-chain.

2) Binance will promote the wallet and associated campaign across all platform PRs, media channels, and in-app banner inclusion of Acala and key projects' names. The 2nd phase of the campaign will exclusively be featuring Acala to all Binance Web3 Wallet users.

3) If Acala has a marketing campaign budget planned for Q4/Q1 corresponding with new product release/push, this might be one of the most efficient uses of funds by leveraging Binance as a reputable and solid platform to outreach as many real users as possible
- Access to the bigger pie of potential users
- Activities generated on-chain and directly contribute to Acala's on-chain metrics
- Only real users will receive our rewards - maximize efficiency of use of budget and reachability of potential users


- Binance Web3 Wallet is a safe and easy way for people to explore Web3.
- A campaign is being launched with Acala, where new users who create a Binance Web3 Wallet and interact with Acala EVM will receive a special token airdrop.
- Acala will gain more exposure to Binance's 150 million user base through this campaign.
- The total budget for the campaign is 1,657,197 ACA tokens.
- This campaign will help Acala reach more potential users and contribute to their on-chain metrics.

Awarded

Proposal for Acala x Binance web3 wallet campaign

**Full Proposal: [Link](https://konistudio-my.sharepoint.com/:w:/g/personal/kate_koni_studio/EdfoMGc10JdAuP4qQeQV0GABVlnGMtfiHM6ZXDsHD9TnhA?e=NmHgI3)**

The biggest Polkadot crowdloan (crowdloan batch 1) will be unlocked on 24 October 2023, where approximately 100M DOT will be released to roughly 100K addresses. To keep the liquidity within the Polkadot ecosystem as well as encourage users to join top DeFi protocols, SubWallet is partnering with the top 5 DeFi protocols in the Polkadot ecosystem including Acala, Bifrost, Parallel, Interlay, and Moonwell to run a campaign that targets users who have contributed the crowdloan batch 1 (which includes 5 projects: Moonbeam Network, Astar Network, Acala Network, Parallel and Clover Finance).   

**Problem statement**

Crowdloan is one of the unique selling points of the Polkadot ecosystem that has attracted a lot of users and media since the early days. Therefore, when the first and biggest batch is unlocked, there will be huge attention and discussion around it. Yet at the same time, there is a large number of Web3 users who lack awareness of ecosystem projects. The crowdloan unlock will be a good chance to educate mass users on active Polkadot projects such as Acala, and how Polkadot UX/UI has significantly evolved over the past two years despite market conditions. Last but not least, this is the chance for Acala to acquire TVL and boost Acala liquid staking solution. 

**Why SubWallet, earning page & campaign**

As a leading wallet in the Polkadot ecosystem, SubWallet focuses on onboarding and delivering the best possible experience to users as a gateway to Web3 world in general, and Polkadot ecosystem in particular. Additionally, SubWallet continuously initiates products and marketing campaigns to support the ecosystem’s growth for the past two years. Understanding market conditions, ecosystem contexts and user insights, SubWallet team has seen the opportunities to gather top protocols to strengthen the Polkadot ecosystem images as well as bring the positive experience to end users during this crowdloan unlock event. Web dashboard is coming as SubWallet’s third platform (following browser extension and mobile app) that users to manage portfolios with ease while integrating more functions from the Polkadot’s ecosystem. 

**Full Proposal: [Link](https://konistudio-my.sharepoint.com/:w:/g/personal/kate_koni_studio/EdfoMGc10JdAuP4qQeQV0GABVlnGMtfiHM6ZXDsHD9TnhA?e=NmHgI3)**

- SubWallet is partnering with top 5 DeFi protocols in Polkadot ecosystem to run a campaign targeting users who contributed to the biggest Polkadot crowdloan.
- The crowdloan batch 1 will be unlocked on 24 October 2023, releasing approximately 100M DOT to 100K addresses.
- The campaign aims to educate mass users on active Polkadot projects and boost Acala liquid staking solution.
- SubWallet is a leading wallet in the Polkadot ecosystem, focusing on onboarding and delivering the best possible experience to users.
- SubWallet's web dashboard is coming as their third platform, allowing users to manage portfolios with ease while integrating more functions from the Polkadot's ecosystem.

Treasury Proposals